Taken from Palladium’s archives, the Pallashock is a bold bring back from the early 90's, with an iconic silhouette.
Xvavi® was tasked with the creative and artistic direction for the campaign that both embodied and reinforced the Pallashock's story and eye-catching silhouette.
Xvavi® meticulously planned the Pallashock campaign from its conception, employing a hands on approach to every aspect.
As a means to accentuate the Pallashock’s archived, vintage feel and ‘Shock’ name, Xvavi® designed the photography set with incredible attention to detail, personally sourcing props from a decommissioned power plant.
As a style most known for it’s unique silhouette, Xvavi® made sure to emphasise this with neutral styling throughout the shoot, hand-picking models they felt best embodied the individuality and bold nature of the shoe.
Xvavi® brought the campaign alive with a series of content creation to again enhance and affirm the boots story and the brands history.
