From New York to London & Paris
UGLYWORLDWIDE aka Jazzelle Zanaughtti is the Model, Activist and all-round taste-maker changing the face of the fashion industry. The depth of her audacious mindset and love for all things free-spirited is shared only with global footwear brand Palladium. A conscious yet daring brand Palladium is constantly challenging social norms and stigmas, this time with their newest boot the “Pallakix”.
A obvious iconic duo, Palladium and Jazzelle teamed up to create an UGLYWORLDWIDE Pallakix variation; embodying their mutual love for challenging social conventions and beauty standards. Xvavi’s objective was to Launch this collaboration with an art direction, tone of voice and social push worthy of these two fearless powerhouses.